CUPERTINO, California — 15. February 2011 — Apple ® today announced a new subscription service on all of the publishers content based apps is the App Store, the ?, including magazines, newspapers, video, music, etc. This is the same innovative digital subscription Billing service that Apple launched recently, the News Corp. "daily" app.
Orders purchased within the App store can be sold using the same App store billing system, which has been used to purchase billions of apps and App purchases. Publishers impose price and subscription (at intervals of two years of weekly, monthly, monthly, quarterly or annually) in length. Then with one click of the length of the subscription and the customers pick automatically debited from the length of commitment (weekly, monthly, etc.). Customers can view and manage all of their subscriptions to their personal account page, including canceling your subscription renewal. Apple handles all payments to keep the 30% share of the non-App-purchases, not today.
"Our philosophy is simple — when the new Apple displays, Apple deserves a Subscriber with the receipt of 30%; When the Publisher displays an existing or new Subscriber to the Publisher of the application, and keep 100% of Apple deserves nothing, "said Steve Jobs, Apple's CEO. "All we require is that, if the Publisher has made the order, the application outside the offer, the same (or better) offer inside the app, so that customers can easily order the application to the right with a single click. We believe that, this innovative subscription service provides publishers with a new opportunity to expand access to digital content on their iPad, iPod Touch and iPhone, delighting both new and existing subscribers. "
Publishers who use Apple's announcement of their app also takes advantage of the other methods of acquiring digital subscribers outside of the application. For example, publishers can sell digital subscriptions web sites, or you can choose freely offer Current subscribers. Because Apple has not participated in these events, there is no revenue sharing or exchange of information with the Apple customer. Publishers must provide your own authentication, inside an application in respect of subscribers who are signatories to the outside of the application. Apple, however, require that, if the Publisher's digital subscription separately outside the application, which at the same time, the subscription offer, must be available, at the same price or less, sell to customers who wish to subscribe to the inside of the application. Publishers can no longer provide links to their Apps (web-site, for example) that allow you to buy the content or the application in addition to the outside.
Customer privacy is a key feature of the App Store transaction. Customers who purchase a subscription through the App store are given the opportunity to provide the Publisher's name, e-mail address, and zip code when they subscribe to. Use of such information shall be subject to the Publisher's privacy policy rather than Apple 's. Publishers can get additional information about the App store, customers provided those customers, shall be adopted in accordance with a clear choice and informed of the details of the Publisher deal with Apple's privacy policy rather than under.
The revolutionary App store offers more than 350 000 apps in 90 countries with more than 60,000 native iPad ™ apps for consumers. Devices around the world choose an incredible range of apps in 20 categories, including games, business, news, sports, health, more than 160 million customers to refer to the travel expenses and iOS.
Apple plans to Macs, the best in the world of personal computers, OS X, iLife, iWork, and with the software. Apple leads the digital music revolution with its online directory and with iTunes. Apple is reinventing the Revolutionary iPhone and App store, mobile phone, and has recently introduced its a magical iPad which is the future of mobile media and computing devices.Press contacts:
Trudy Muller
Apple
tmuller@Apple.com
(408) 862-7426
Tom Neumayr
Apple
tneumayr@Apple.com
(408) 974-1972
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